May 11, 2010 · Previously owned by Airtrax, Hammonton, N.J., the omni-directional lift truck is widely recognized in the industry—and has also caught the eye of outsiders interested in technology. In 2007, a video of the Sidewinder in action received more than 2,300 Diggs (as in “I dig this link”) on Digg.com and 268,000 views on YouTube. Gadget blogs like Ubergizmo, Slippery Brick, Auto Motto, and India Tech News also have written news stories about this unique technology.